Planters approached Sheridan Design to develop a direct marketing tool for distribution to key targets, corporate buyers and product purchasers.

The requirement of the design was to literally present the case for stocking Planters Nuts and to provide market information supporting Planters position as market leader in the UK for dry roasted peanuts.

After researching the target market, Sheridan Design produced a number of concepts on a 'case' theme using the promotional line "A case for the No.1 nut..."

Styled around a wooden case, the packaging developed delivered the product to the target in a packaged box, with simple single colour marketing and information sheet.