Sheridan Design was approached by this instantly recognisable brand to develop a new concept in snack packaging.

Phileas Fogg suggested a requirement for their snack product range to be effectively positioned in off licenses and retail outlets alongside the beer and canned drinks.

After discussion we began to work on a number of proofs, providing designs and mock ups, with a final decision made to pursue the 'snack can' concept.

We worked closely with the product development team to produce a final pack that incorporated the look of the established snack range, while answering all requirements for impact, product positioning and consumer usability.

A success all round!